One Targets Sporting Communities to Help Boost Australian Sport

2010-11-10 14:45

Australia’s largest community sporting network, SportingPulse, and digital sports channel ONE today announced that they entered into a network partnership.

The partnership consists of a number of initiatives including:

  • The launch of a live sporting news ticker, powered by ONE, on all 27 000 of SportingPulse’s club websites delivering the latest sports news and content from around the world.
  • ONE produced content consisting of a series of three minute videos from Australian sporting athletes including Andrew Bogut and Lucas Neil sharing their own community sport experience and their journey to the international stage.
  • Significant media support across the SportingPulse network designed to drive ONE website traffic and strengthen ONE viewership.
  • Exclusive access for SportingPulse’s to some of Australia’s premier professional sporting events.

Head of sales & marketing at SportingPulse, Chris Oliver said he was absolutely thrilled to be partnering with Australia’s only free-to-air dedicated sports channel.

“In signing the agreement, ONE demonstrated a strong commitment to community sports so it is with great delight that we are partnering with them. “This partnership will deliver many tangible benefits to SportingPulse’s clubs and members.

“The provision of ONE talent for community sport content focused interviews will provide our network of amateur athletes a wonderful resource to inspire and improve their day-to-day sporting performances – something we continually strive to provide to our audience.”

Head of marketing at ONE, Sam Heard said that tapping into the community sporting audience was important for them.

“Our passion is sport. To be able to connect with Australians and provide them with the right resources to encourage them and help then realise their ambitions when they are at the age of sporting development is crucial to the future of sport in Australia.

“SportingPulse provided us with a powerful medium to communicate to this valuable audience and it is with great pleasure that we are partnering with them to help directly secure Australia’s sporting future.”

Half of all commercial profits received by SportingPulse are transferred to its network of clubs and associations. The SportingPulse network hosts club and association websites for over 1.5 million local sporting participants.

In 2009, News Digital Media invested a stake into the company and became responsible for display advertising across the network.

 ONE provides Australians with 24 hours of sports coverage from Australia and all around the world.

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