GameStop Adding Xbox 360 Digital Games, DLC to its Online Product Catalogue

Videogame mega retailer GameStop is adding the Xbox 360 to its digital content distribution strategy, giving gamers another avenue to buy Xbox Live Arcade games as well as DLC add-ons for full retail 360 titles.

While the company has yet to issue an official announcement about its digital expansion, the Downloads section of the GameStop web site now features an Xbox Live section alongside its current PC digital distribution offering. Xbox Live downloads are listed as "coming soon."
 

Buy an Xbox 360 game on the GameStop web site in the near future, and you'll find an additional tab that informs you DLC is available for the title. Add the DLC to your cart, make your purchase, and you'll receive a confirmation code for the downloadable content. Redeem the code in the Live Marketplace, and it will be downloaded to your game.

GameStop has already begun offering DLC add-ons in a handful of its stores, and the addition of Xbox Live DLC online is a continuation and expansion of the company's strategy to enhance its digital offerings.

"Based on the outstanding initial results of our new customer loyalty program and selling downloadable content (DLC) in stores, we will accelerate and complete the national roll-out of both programs in the third quarter," GameStop Executive Chairman Dan DeMatteo promised in the company's second quarter earnings statement.

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